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Sun Tzu And The Art Of Modern Warfare


Author : Mark McNeilly
language : en
Publisher: Oxford University Press (UK)
Release Date : 2014-10-15


Download Sun Tzu And The Art Of Modern Warfare written by Mark McNeilly and has been published by Oxford University Press (UK) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-15 with History categories.


Long acknowledged as a classic text on strategy, Sun Tzu's The Art of War has been admired by leaders as diverse as Mao Zedong and General Norman Schwartzkopf. However, having been written two thousand years ago, the book can be somewhat daunting to the modern reader. Mark McNeilly, author of Sun Tzu and the Art of Business (OUP, 2011), which made Sun Tzu accessible to the business executive, has extracted the six concepts most applicable to modern warfare, making them easy to understand and apply to military situations. Drawing on a wealth of fascinating historical examples, McNeilly shows how these six principles might be used in wars of the future---both conventional wars and terrorist conflicts---and how they can provide insight into current affairs, such as the war on terrorism and China's increasingly important strategic and military role in the world. This updated edition reflects on all that has happened in the past ten years, including the wars in Iraq and Afghanistan, the challenge of Iran, the "Arab Spring," and the continued rise of China. Each chapter includes brand new examples to explain important concepts in The Art of War. Including the full text of The Art of War in the popular translation by Samuel Griffith, with cross-references to quotations used in the book, Sun Tzu and the Art of Modern Warfare unlocks these elusive secrets for anyone interested in strategy and warfare, whether they are professional soldiers, military history buffs, or business executives.

Sun Tzu And The Art Of Modern Warfare


Author : Mark McNeilly
language : en
Publisher: Oxford University Press on Demand
Release Date : 2003


Download Sun Tzu And The Art Of Modern Warfare written by Mark McNeilly and has been published by Oxford University Press on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.


Long acknowledged as a classic text on strategy, Sun Tzu's The Art of War had been admired by leaders as diverse as Mao Zedong and General Norman Schwartzkopf. However, written two thousand years ago, the book can often be hard to fathom. Author Mark McNeilly has extracted six concepts most applicable to modern warfare and made them easy to understand and apply to military situations. Drawing on a wealth of fascinating historical examples, McNeilly shows how these six principles might be used in wars of the future and how they can provide insight into current affairs. Perhaps the most important lesson to be learned from Sun Tzu, especially for strategists who want to maximize their resources, is how to "win without fighting".

Sun Tzu And The Art Of Modern Warfare


Author : Mark McNeilly
language : en
Publisher: Oxford University Press
Release Date : 2003-04-10


Download Sun Tzu And The Art Of Modern Warfare written by Mark McNeilly and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-04-10 with History categories.


Long acknowledged as a classic text on strategy, Sun Tzu's The Art of War has been admired by leaders as diverse as Mao Zedong and General Norman Schwartzkopf. However, written two thousand years ago, the book can be somewhat daunting to the modern reader. Now Mark McNeilly, author of Sun Tzu and the Art of Business, which made Sun Tzu accessible to the business executive, has extracted the six concepts most applicable to modern warfare, making them easy to understand and apply to military situations. Drawing on a wealth of fascinating historical examples, McNeilly shows how these six principles might be used in wars of the future-both conventional wars and terrorist conflicts-and how they can provide insight into current affairs, such as the war on terrorism and China's increasingly important strategic and military role in the world. In the wake of the terrorist attacks of September 11th, McNeilly has written a new chapter for this paperback edition, which addresses how Sun Tzu's ideas can be applied to the war on terrorism. He also describes how to win the information war, how to lead by example, and how to use alliances to defeat the opponent. Including the full text of The Art of War in the popular translation by Samuel Griffith, with cross-references to quotations used in the book, Sun Tzu and the Art of Modern Warfare unlocks these elusive secrets for anyone interested in strategy and warfare, whether they are professional soldiers, military history buffs, or business executives.

Sun Tzu And The Art Of Modern Warfare


Author : Mark R. McNeilly
language : en
Publisher: Oxford University Press
Release Date : 2014-10-02


Download Sun Tzu And The Art Of Modern Warfare written by Mark R. McNeilly and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-02 with Business & Economics categories.


Long acknowledged as a classic text on strategy, Sun Tzu's The Art of War has been admired by leaders as diverse as Mao Zedong and General Norman Schwartzkopf. However, having been written two thousand years ago, the book can be somewhat daunting to the modern reader. Mark McNeilly, author of Sun Tzu and the Art of Business (OUP, 2011), which made Sun Tzu accessible to the business executive, has extracted the six concepts most applicable to modern warfare, making them easy to understand and apply to military situations. Drawing on a wealth of fascinating historical examples, McNeilly shows how these six principles might be used in wars of the future---both conventional wars and terrorist conflicts---and how they can provide insight into current affairs, such as the war on terrorism and China's increasingly important strategic and military role in the world. This updated edition reflects on all that has happened in the past ten years, including the wars in Iraq and Afghanistan, the challenge of Iran, the "Arab Spring," and the continued rise of China. Each chapter includes brand new examples to explain important concepts in The Art of War. Including the full text of The Art of War in the popular translation by Samuel Griffith, with cross-references to quotations used in the book, Sun Tzu and the Art of Modern Warfare unlocks these elusive secrets for anyone interested in strategy and warfare, whether they are professional soldiers, military history buffs, or business executives.

Sun Tzu And The Art Of Business


Author : Mark R. McNeilly
language : en
Publisher: Oxford University Press
Release Date : 2011-12-22


Download Sun Tzu And The Art Of Business written by Mark R. McNeilly and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-12-22 with Business & Economics categories.


More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith's popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders. Lastly, McNeilly presents a practical method to put Sun Tzu's principles into practice. By using modern examples throughout the book from Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.

The Art Of War


Author : Sun Tzu
language : en
Publisher: Knickerbocker Classics
Release Date : 2017-03-01


Download The Art Of War written by Sun Tzu and has been published by Knickerbocker Classics this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-01 with History categories.


The Art of War is the oldest and most influential military strategy text in existence, and Sun Tzu's teachings on how to successfully respond to and handle situations of conflict is a must-read for for today's business leaders (and politicians, and many others). Whether you approach this reading for its historical significance or choose to apply this knowledge toward achieving success in your own life, you will be enlightened. This elegantly designed clothbound edition features an elastic closure and a new introduction.

The Art Of War New Translation


Author : Sun Tzu
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2016-08-11


Download The Art Of War New Translation written by Sun Tzu and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-11 with categories.


The Art of War is an ancient Chinese military treatise dating from the 5th century BC. Attributed to the ancient Chinese military strategist Sun Tzu - "Master Sun," the book is composed of 13 chapters, each of which is devoted to one aspect of warfare. It is commonly thought of as a definitive work on military strategy and tactics. It was placed at the head of China's Seven Military Classics upon the collection's creation in 1080 by Emperor Shenzong of Song, and has long been the most influential strategy text in East Asia. It has had an influence on Eastern and Western military thinking, business tactics, legal strategy and beyond. The book was first translated into French in 1772 by the Jesuit Jean Joseph Marie Amiot and a partial translation into English was attempted by British officer Everard Ferguson Calthrop in 1905. The first annotated English translation was completed and published by Lionel Giles in 1910. Leaders such as Mao Zedong, General Vo Nguyen Giap, General Douglas MacArthur and leaders of Imperial Japan have drawn inspiration from the work.